The growing popularity of foreign wine labels in China provides a very small perspective on this society in dramatic transition. Once unleashed, our potential can be deafening.
And we are not even started on the way to a truly free society!
Now I am wearing a smile on my face, at the thought of Translating Life, in however meager a way
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The original version
Wine consumption in China had risen steadily over the last 2 decades, but it was only within the last 3 to 4 years that we’ve seen a dramatic spike in interest. Fueled by events such as Hong Kong SAR Government’s decision to waive duties on wine, thereby bridging the gap between China and the rest of the world, wine is becoming increasingly popular in the Mainland. And why wouldn’t it be? As our living standards increases, so too have our tendency to try the finer things in life.
But “finer things” must not automatically be associated with “more expensive”. The trend that we’ve noticed is that Chinese tend to only embrace a small group of exclusive Old World vintages. There is so much more to wine than just Lafite, Latour and Mouton. We want to educate and encourage you to try that New World label and the many different types and varietals that you haven’t tried.
Unfortunately, most of the write-ups we read about on wine are from foreign publications translated into Chinese. We believe that different cultures have different tastes and preferences when it comes to a number of things, not least wine, and especially when it comes to pairing wine with Chinese cuisine. That is what we at [web site name] are trying to accomplish – a platform dedicated to and for wine lovers. A community where we can all smell, swirl, sip, savour and share.
You are your best critic! So we invite you to explore a little and share with all of us in this space, what you like (or don’t like) about that bottles you’ve just uncorked!
在中国，葡萄酒的消费量在过去二十年间始终稳步提高，但对其兴趣的大幅升温，还只是近三四年的事情。受到香港特别行政区政府决定取消葡萄酒税等事件的刺激，随着中国与世界其他国家和地区之间的差距由此得到弥合，葡萄酒在大陆正日益成为受青睐的消费品。这种变化其实是情理之中的事。随着我们的生活水平的提高，我们想要尝试生活中那些更好的东西的欲望自然也随之增长。
但是，“更好的东西”不应自动被打上“更昂贵”的记号。我们注意到一个趋势，即中国消费者往往只欢迎来自欧洲大陆的少数曲高和寡的老牌品种。葡萄酒的品种那么多，远不仅仅是Lafite、Latour和Mouton。我们希望帮助你了解，并且鼓励你尝试世界新兴葡萄酒产区的品牌，品尝你未曾谋面的众多类型和品种。
令人遗憾的是，我们今天看到的关于葡萄酒的鉴赏文字，大多数是从外国出版物译成中文的。我们相信，不仅是葡萄酒，在许多事情上，不同的文化有着不同的品味和偏爱，而在葡萄酒与中餐美食的搭配方面则尤其如此。做一个奉献给葡萄酒爱好者并为你们服务的平台，这正是我们[网站名称］不断努力要实现的目标。一个我们都能嗅得到、吞得下、亦可小酌、品味和分享的社区。
你就是自己最好的批评家！因此，我们邀你在此做小小的探险，并在刚刚开启一瓶新葡萄酒后，与大家分享你喜欢（或不喜欢）它的地方！
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